From 2002 to 2014, The Slocum Group created ad campaigns and marketing tools for some of America’s most respected companies, brands and organizations.





Eurest Dining Services manages 1200+ corporate cafés, including most of the Fortune 500’s on-site dining operations. Why market the café to the employees? Keeping them on-site for meals can boost productivity, encourage healthier diets, increase employee satisfaction, and save everyone some bread. All we had to do is position ourselves against America’s retail restaurant industry and their super-sized ad budgets.

We prevailed by creating monthly marketing kits packed with fresh ideas and media designed to draw more people to the café for breakfast, lunch and afternoon snacks. Redesigned café signage created a more inviting restaurant atmosphere.

During our tenure, Eurest became the most profitable division of the $20-billion Compass Group worldwide. Not that it was all marketing. Outstanding strategic, culinary, operational, financial and sales expertise were also part of the picture. Which raised another challenge: How do you capture this essence in 200 words or less to open their sales proposal? Our intro hit the chord, followed by 150-page proposal template that backed up this leadership position with lively details and inviting graphics.
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In an industry often known for a lot of Design/Bull, North Star Construction is a shining exception – commercial construction done right. They get to know each customer, and with each project reinforce their reputation for delivering straight answers, fresh solutions, excellent value and what they promise. Their sales, presentation and marketing materials are designed in kind, reflecting vision while getting right to the point.


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Since 1776, the Nov. 10th anniversary of the United States Marine Corps has been one of America’s most respected birthday celebrations. From 2003 to 2012, we helped make it even more memorable by designing a new commemorative menu and poster each year for Sodexo, who runs USMC mess halls. We’ve also designed exhibit graphics for the National Museum of the Marine Corps outside of Quantico.                   
                                                           
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We designed a dozen “Fun for Lunch” promotions to help keep spirits high at the Microsoft campus in Fargo. For the mother ship in Redmond, we developed marketing strategies, campus maps and welcome lit for new employees.
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Each a masterpiece of performance and art, Nonnemacher (aka Rose River) Fly Rods are considered in fly fishing circles to be among the finest made today. Aficionados just need to hold one of these custom cane beauties to appreciate the extraordinary craftsmanship. We created a brochure that encourages exactly that.

Tray-Pak was already producing thermoformed packaging for many big names in consumable goods, but top management set their sights on 100+ doors of high level, mega-brand executives and packaging engineers that their sales force couldn’t penetrate. So we developed a series of seven direct mail “books.” Each volume covered a different customer priority and Tray-Pak specialty. Nestled in a custom-molded cavity inside each book was an unexpected tchotchke that symbolized the copy point. The goal was to get the recipients to take the phone call and possibly even a meeting. The response rate: 41%.